The Project and Goals
Increase and convert organic traffic with landing pages, microsites, and niche search portals. Conversion rate should be above 3% and total leads should exceed 2,000 per quarter.
The Strategy
Create an enterprise level search site focused on niche verticals. Create an SEO content strategy. Customized search to give top CPL clients maximum exposure.
The Results
Wireframes, typegraphy, and style guide complete. Content strategy, template production, CMS integration are a work in progress.
The Project and Goals
1. Achieve more click-throughs to Insight.com than previous email templates. 2. Improve display in email clients over old email templates. 3. Update the branding of the email template with current styles.
The Strategy
Design a new template that maximizes click opportunities near the top (above the fold, if you will). The email was rebranded, coded from scratch and tested in even the strictest of email clients (I'm looking at you Gmail and Outlook 2007!).
The Results
1. Data reports 20x more click-throughs than the previous design, leading to a significant increase in sales. 2. The new design displays consistently across several major email clients. 3. The email template's brand is aligned the with other Insight marketing vehicles.
The Project and Goals
Increase and convert paid traffic with landing pages and microsites.
The Strategy
Worked with PPC team to create high quality, engaging landing pages relavant to the PPC ad text.
The Results
Pages averaged a PageRank of 6-7 and AdWords score of 8-9. Landing pages had a conversion rate as high at 13%. Bounce rates were consistently below 50%.
The Project and Goals
Redesign online marketing efforts around new logo. Increase local business in Phoenix, Arizona while reducing marketing costs.
The Strategy
Site was re-aligned to the new brand and recoded with a focus on SEO. A branded email newsletter, Wordpress blog and a Twitter page were added to marketing mix.
The Results
The new design launch coincided with on and off-site SEO efforts. Organic traffic rose over 300% in a three month period, leading to more goal conversions (quote requests). The client was able to stop all paid search efforts, saving hundreds every month.
The Project and Goals
Increase brand awareness with hub sites promoting Red Bull sponsored events.
The Strategy
Each event site was infused with rich media (video, photo galleries, voting, blogs, games). Microsites for each event stop were created, allowing users to focus on a specific region.
The Results
Interactive sites were created for Flugtag and Soapbox. Users stayed on the sites for an extended period of time playing online games, browsing photo galleries, voting on events, and more (ultimately resulting in more exposure to the Red Bull brand).
The Project and Goals
Honestly, the driving goal for these microsites were to fulfill partner commitments and showcase each vendor's current promotions in a branded environment. The partner managers didn't have too many other goals or benchmarks in place besides a due date. Design, code, and deploy aproximately 50 microsites per quarter.
The Strategy
Insight microsites were co-branded with each partner's brand with Insight's brand. A hierarchy of call-to-actions (CTAs) was created for each microsite. Create designs within the that style guide standards of both Insight and the partner.
The Results
Upon joining Insight, I walked into four months of backlogged microsite projects. Most of these had a quick turnaround once I began working on them. I later helped design the templates for these microsites, as well as the process and timeline for their updates.
The Project and Goals
Showcase a mission to Mars, led by the University of Arizona as part of NASA's "Scout Program."
The Strategy
News updates, interactive image gallery, blog section, and educational information to be featured on the site; all editable by the Arizona's Mars team.
The Results
A custom CMS was created, allowing University of Arizona scientists to make updates to the website. The project concluded with an on-site client training session at the University of Arizona in Tucson. And I got to work with NASA!
The Project and Goals
Create HTML templates for several large-scale corporate sites. Write code to client specification so they may inherit the site upon completion.
The Strategy
I created HTML/CSS templates enhanced with a custom JavaScript framework. I managed this project, setting several milestones with the client. The project ended with a client training session prior to the site handoff.
The Results
The client was extremely happy with the website and hit the ground running after the handoff.
The Project and Goals
LPMusic.com is the flagship site of Latin Percussion. I was contracted to build a scalable HTML/CSS templates for this site, which consists of 1,000+ pages and 10,000+ files. The templates were to be coded to the client's specification so they could use them with minimal training to complete ongoing updates and maintenance after the project's completion.
The Strategy
In addition to production and providing strategy, I also managed the entire project. This involved setting milestones, considering budgets, and managing online collaboration. This project concluded with a client training session.
The Results
The client was extremely happy with the end result, which was completed before its deadline and on budget.
