EDWARD GOAS, M.S. 7 Pequannock Avenue Pompton Lakes, NJ 07442 (201) 819-9687 Ted@TedGoas.com www.TedGoas.com www.LinkedIn.com/in/TGoas SUMMARY I'm an experienced web graphic designer who loves the Internet, design, beauty and things that are enjoyable to use. I get excited by smart HTML/CSS, nudge buttons around one pixel at a time, and often pine over every word that appears on a web page. I also like quantifying my results and am happiest when projects exceed their goals. I was recently recognized for leading a web marketing project with an ROI of 250% in a six month period. I love web standards and usability. I enjoy solving problems creatively and have an eye for pixel-perfect detail. I can manage projects and clients, as well as myself! I can wear many hats and handle multiple projects at once. I've worked in corporate and agency settings, and enjoy collaborating with other designers, managers and stakeholders. I love what I do! I'd like to stay in the field of web design and production, preferably in an employee role. My long term goal is to obtain a management or senior position in the web design field which uses my skills and experience as a designer, developer, mentor, and manager. PROFESSIONAL EXPERIENCE FREELANCE, Pompton Lakes, NJ 2006 Ð Present (full-time since 04/09) Web Design and Creative Consultant In my free time, I sometimes work with small business and individuals to create an effective online presence. Since April 2009 I have been freelancing full-time. Projects have ranged from web design and SEO to Wordpress development and social media marketing. Some notable projects and accomplishments includeÉ - Acting as the creative director for Insurance Quotes. I redesigned the corporate site with and am implementing it into a Content Management System (CMS). This included creating and testing a multi-step online lead form (that generates 100% of the company's revenue). - Creating several high-converting PPC landing pages for Insurance Quotes. During my tenure PPC has accounted for about 90% of total revenue. Working with ProjectCenter to rebuild their website architecture and brand with a focus on SEO. The new design calls attention to important Call-To-Action items to drive business requests (goals). Organic traffic rose 300% in three months, allowing my client to stop paid search efforts completely (saving hundreds of dollars a month) and still get more requests than before. - Frequently working with Latin Percussion as a web development contractor. I created several large-scale websites, including the corporate website. This project concluded with a client training session. I've also done the same for Toca Percussion, a sister site. I project-managed every phase of each project. CUnet, Paramus, NJ 2008 Ð 2009 Web Designer II Acted as the lead designer, creating data-driven web sites (based on analytics and conversion data along with branding, aesthetics and best practices). Designed web pages and interfaces (including wire frames, site maps, information architecture), wrote front-end code by hand (HTML, CSS, JavaScript/AJAX Ð jQuery, YUI, Mootools), optimized pages for search engines (SEO), and tested with internal and external clients. Also designed logos and did some light programming. Notable accomplishments include... - Consistently creating landing pages (for PPC and organic use) with a bounce rate below 50% and a conversion rate above an industry average of 3% (some of my designs converted as high as 13%), significantly increasing sales and revenue. - Designing and launching a new homepage design within the CUnet brand. Leads doubled when visitors started from this page. - Helping plan an enterprise level search portal (search, content, ad serving, maps, profiles, & more). INSIGHT, Tempe, AZ 2007 Ð 2008 Senior Web Designer Acted as the "go-to" person for web design and usability for Insight. Oversaw a team of designers and contractors, managed project workflow, branding, functionality, and usability. Evaluated and recommended opportunities for improvement focused on Insight's internet marketing projects, primarily for North America. Worked in a cross-functional environment, often being the first point of contact with co-workers outside of the creative department. Charged with creating effective, high-converting websites, emails, and other marketing collateral. Frequently presented and quantified projects and results to senior management. Problem-solving skills used on a daily basis. Notable accomplishments include... - Raising website traffic by 15% in my first seven months at the company, increasing website sales. - Reorganizing web production schedules to bring all work in-house, saving the company approximately $5,000 over a five month period. - Creating a new HTML template for a weekly email campaign, raising its recipient click-through rates by 73%. This increased sales while decreasing email development time. - Increasing overall open rates for all marketing emails by 25%. Also raised average click-through rates from less than 1% to almost 4%. Subscribers lists grew by 68%. This increased exposure lead to increased sales from marketing emails. - Creating, testing, implementing, and documenting a corporate-branded CSS framework that ensures consistency and reduces development time of web pages. - Bringing the department back on schedule from three months of back-logged projects, completing over 200 total projects in eight months. The department was able to hit its deadlines despite being understaffed. TERRALEVER, LLC, Tempe, AZ 2006 Ð 2007 Production Artist Consultant Worked extensively in (X)HTML, CSS, JavaScript, XML, and template-based environments. Also worked with C#, VB.net, PHP, and Flash Action Scripts. Problem solving, timelines, budgets, attention to detail, project management, web standards, search engine optimization, working independently, and self development were stressed and used daily. Pixel-perfect detail across several major browsers. Worked in a fast-paced and profit-oriented environment. Regularly interacted with executive management and clients (including on-site client training). Some notable accomplishments includeÉ - Being the first in company to master SiFR text replacement, deconcept standards-compliant flash embedding, and dynamic website templates for use in client deliverables. Trained peers on these techniques for future client projects. This allowed the Terralever to increase its offerings to clients. LATIN PERCUSSION, Garfield, NJ 2003 Ð 2005 Website and Audio Video Designer Updated, optimized, and maintained ten public websites. Spearheaded email advertising campaigns. Volunteered for additional roles like audio/video editing, saving outsourcing expenses. UNITED RETAIL GROUP, INC., Rochelle Park, NJ 2001 Ð 2003 Graphic Designer Designed and built web pages for corporate sites, designed and deployed customer emails for several mailing lists, and performed maintenance of corporate projects both online and offline. - Brought the production of 1,000+ product image sets and the web-based annual report in house, saving the company approximately $10,000 in outsourcing fees. EDUCATION B.S., Information Technology (Multimedia focus), Marist College, Poughkeepsie, NY M.S., Technology Management (Cum Laude), University of Advancing Technology, Tempe, AZ SKILLS/KEYWORDS web design, graphic design, HTML, CSS, JavaScript, search engine optimization (SEO), web standards, usability, email marketing, web development, creative services, user experience, UI and interface design, PHP, XML, Photoshop, Dreamweaver, Wordpress, blog design.